Aug 12
When it comes to optimizing an AdWords account, what you first need to do is to take control of ad serving. Taking control of ad serving is a crucial aspect of the optimization process which will allow you to know exactly what campaign, ad group, keyword, ad, and landing page will be utilized for each search query performed by a user.
As accounts grow and change over time, often this ad serving control is lost. It becomes common to see multiple ad groups show for the exact same query. When this happens, you have lost ad serving control.
There are simple ways to first determine if you have lost control with pivot tables.
If you have lost control, it’s easy to regain it using negative keywords. The trick is determining if you should be using ad group negatives, which are best for ‘shaping’ accounts, campaign negatives, or keyword lists.
If you are struggling with your Google AdWords account and need help, let us help you. Get in touch with Convertico Media now.