According to a Google/Ipsos study, at least 6 in 10 internet users in United States, will start shopping online on one device but continue or finish on a different one.
Google has recently introduced three new reports on cross-device activity which have been designed in order to allow marketers track cross-device conversion paths.
The new cross-device activity reports:
- Devices: an overview of the cross-device activity in your account.
- Assisting Devices: shows assist levels and values by each device type — mobile, tablet, desktop.
- Device Paths: the top conversion paths for visitors that used more than one device before converting.
Furthermore, Google has also released new search benchmarks in the United States, Japan, Germany and Great Britain that show the influence of cross-device activity across the full search conversion path.
