NEWS & INSIGHTS

According to a Google/Ipsos study, at least 6 in 10 internet users in United States, will start shopping online on one device but continue or finish on a different one. Google has recently introduced three new reports on cross-device activity which have been designed in order to allow marketers track cross-device conversion paths.

Google’s display network is massive, encompassing more than 4 billion daily page views, 700 million monthly users, and reaching more than 80% of the online audience.

Google has recently announced an update to the way it demonstrates expertise in particular areas of its certified partner agencies, in order to allow prospective clients find ideal partner agencies that are aligned with their immediate goals.

Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and ad rank in the ad auction process. If your competitors have a much higher quality score than yours, then you are definitely overpaying for each click.

Remarketing is a smart form of advertising which allows you to connect with people who have previously visited your website…

When users search for longer phrases, they are telling you through their search queries exactly what they are looking for. The searcher has a clearer idea of what their ideal outcome is. That makes these keywords often convert much higher than general keywords.