NEWS & INSIGHTS

Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and ad rank in the ad auction process. If your competitors have a much higher quality score than yours, then you are definitely overpaying for each click.

Remarketing is a smart form of advertising which allows you to connect with people who have previously visited your website…

When users search for longer phrases, they are telling you through their search queries exactly what they are looking for. The searcher has a clearer idea of what their ideal outcome is. That makes these keywords often convert much higher than general keywords.

When measuring branding campaigns, you need to go beyond basic reach and frequency reports to understand if your campaigns are helping your overall marketing effectiveness, or whether these campaigns are just wasting money. Several metrics can help you develop a full picture of your targeting strategy to understand how well your money is being spent.

Successful websites are the result of hard work which follows a set of standardized best practices. Successful websites are well designed, consider usability, are search engine friendly and optimized for conversion.

Once your AdWords campaigns are up and running it is very important to keep regular track of the data supplied on how the ads are performing. Analyzing these statistics will enable you to optimize your campaigns and boost performance.