NEWS & INSIGHTS

When users search for longer phrases, they are telling you through their search queries exactly what they are looking for. The searcher has a clearer idea of what their ideal outcome is. That makes these keywords often convert much higher than general keywords.

When measuring branding campaigns, you need to go beyond basic reach and frequency reports to understand if your campaigns are helping your overall marketing effectiveness, or whether these campaigns are just wasting money. Several metrics can help you develop a full picture of your targeting strategy to understand how well your money is being spent.

Successful websites are the result of hard work which follows a set of standardized best practices. Successful websites are well designed, consider usability, are search engine friendly and optimized for conversion.

Once your AdWords campaigns are up and running it is very important to keep regular track of the data supplied on how the ads are performing. Analyzing these statistics will enable you to optimize your campaigns and boost performance.

The web has made us impatient. We want information and we want it now. Not in 2 seconds from now but right now, immediately! If your website takes more than 5-8 seconds to load, it is possible to double conversion rates by just lowering your load time to 1-3 seconds.

Created by a team of former PayPal employees in 2005 and 18 months later bought by Google for $1.65 billion, YouTube is today the #1 video sharing website in the world, the second largest search engine (people use YouTube to research, learn and discover new things) and the third most visited site in the world (around 50% of all internet users use YouTube!)