The Power of Remarketing

Remarketing

Remarketing is a smart form of advertising which allows you to connect with people who have previously visited your website but did not proceed to a desired action such as a registration, a purchase or an enquiry. It allows you...

Long Tail Keywords

Long Tail Keywords

Did you know these stats about Google searches? 20% of the searches on Google have not been conducted in the past three months. 55% of the searches on Google are three words or longer. When users search for longer phrases,...

Measuring Branding Success

Measure Branding Success

Are your branding campaigns effective? Are they wasting money? Is it possible for a campaign to have fifty thousand impressions, absolutely no clicks and yet be successful? It all depends on what you are measuring. If you are only measuring...

Best Practices for Websites

Web design cyprus

Successful websites are the result of hard work which follows a set of standardized best practices. Successful websites are well designed, consider usability, are search engine friendly and optimized for conversion. Successful websites are well designed and look professional People...

Google AdWords Statistics & Conversions

Google AdWords

Once your AdWords campaigns are up and running it is very important to keep regular track of the data supplied on how the ads are performing. Analyzing these statistics will enable you to optimize your campaigns and boost performance. 1.    ...

Brand Identity: It Matters

Brand Identity Cyprus

We’ve all had that moment. Looking at a campaign with a big grin on our face because we immediately recognize those key distinguishing elements which can’t be mistaken for the branding of a company other than the one we have...

Website loading time and conversion

The web has made us impatient. We want information and we want it now. Not in 2 seconds from now but right now, immediately! If your website takes more than 5-8 seconds to load, it is possible to double conversion...

YouTube Video Ads

youtube video ads

Created by a team of former PayPal employees in 2005 and 18 months later bought by Google for $1.65 billion, YouTube is today the #1 video sharing website in the world, the second largest search engine (people use YouTube to...

Ad Copy Testing

Online Marketing Strategy

Ad copy testing is one of the easiest ways to improve your account’s performance. Here are the simple steps to testing ads: Write a new ad in an ad group Wait! Measure results Keep the winner ad copy and delete...