Google’s display network is massive, encompassing more than 4 billion daily page views, 700 million monthly users, and reaching more than 80% of the online audience. Yet, with all this inventory, many marketeers fail with display marketing, often because they...

Remarketing is a smart form of advertising which allows you to connect with people who have previously visited your website but did not proceed to a desired action such as a registration, a purchase or an enquiry. It allows you...

Did you know these stats about Google searches? 20% of the searches on Google have not been conducted in the past three months. 55% of the searches on Google are three words or longer. When users search for longer phrases,...

Once your AdWords campaigns are up and running it is very important to keep regular track of the data supplied on how the ads are performing. Analyzing these statistics will enable you to optimize your campaigns and boost performance. 1.    ...