Jun 15
Successful websites are the result of hard work which follows a set of standardized best practices. Successful websites are well designed, consider usability, are search engine friendly and optimized for conversion.
People do not visit websites to admire the visual appearance. People visit websites to find information or to accomplish a particular task. However, people have always judged books by their covers and they will do the same for your website.
Websites should be designed bearing in mind the industry, product and audience of the given company. A web designer’s ultimate goal is to capture a business’ brand identity through the creation of intuitive and unique layouts and images.
Website designs should capture and reflect your business’ character, products and key messaging.
Navigation
Websites without clear navigation are often considered useless. Make sure you use easy-to-understand and relevant names for your pages. Think about calls to action. What is it that you want people to do on your site? Set goals and make them clear and obvious.
Typography
Typography is not just about font selection, but also about the size and color you use for the message as well as the weight of the letters, the spacing around those letters and words, and so much more. Above all, it is about text content that is easy and enjoyable to read.
White space
Suitable spacing between page elements improves the user reading experience. It also allows time to focus on the separate pieces of a page without being overwhelmed by everything else around it. White space helps content to shine without fighting for attention against all other design elements.
Keep it simple
The fewer options you give visitors, the quicker they can make a decision. With the impatience of most website visitors and the immediate access to content that they demand, the type of clarity achieved through the reduction of elements can be hugely beneficial.
Website usability is the ease of use of your website. The way website information is presented to users and the choices given to them should always be in a clear and concise way. Important items of your website should always be placed in appropriate areas and given suitable emphasis. Furthermore, your website must be compatible with all major web browsers and devices.
Search engine optimization (SEO), is performed through a set of strategies and techniques and what it effectively achieves is to place your website as high as possible on the search engine results page, increasing traffic to your website. Search engine optimization, should be an essential part of your online marketing strategy.
Conversion means people transitioning from anonymous visitors to registered sales leads by becoming website members, subscribing to your newsletter, or even just completing an inquiry form. A sales lead is a prospect client which has provided you with their contact details because they have an interest in your products or services.
Is your website well designed? Does it consider usability? Is it search engine friendly and optimized for conversion? If not, contact us, we can help you create a professional website and establish a dynamic and comprehensive online presence.
Our approach is personal and straightforward; we like to talk to our clients, listen to their needs, discuss their vision and deliver the perfect result.