NEWS & INSIGHTS

We’ve all had that moment. Looking at a campaign with a big grin on our face because we immediately recognize those key distinguishing elements which can’t be mistaken for the branding of a company other than the one we have in mind.

When it comes to optimizing an AdWords account, what you first need to do is to take control of ad serving. Taking  control of ad serving is a crucial aspect of the optimization process which will allow you to know exactly what campaign, ad group, keyword, ad, and landing page will be utilized for each search query performed by a user.

According to a Google/Ipsos study, at least 6 in 10 internet users in United States, will start shopping online on one device but continue or finish on a different one. Google has recently introduced three new reports on cross-device activity which have been designed in order to allow marketers track cross-device conversion paths.

Google’s display network is massive, encompassing more than 4 billion daily page views, 700 million monthly users, and reaching more than 80% of the online audience.

Google has recently announced an update to the way it demonstrates expertise in particular areas of its certified partner agencies, in order to allow prospective clients find ideal partner agencies that are aligned with their immediate goals.

Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and ad rank in the ad auction process. If your competitors have a much higher quality score than yours, then you are definitely overpaying for each click.