Jun 30
Remarketing is a smart form of advertising which allows you to connect with people who have previously visited your website but did not proceed to a desired action such as a registration, a purchase or an enquiry.
It allows you to reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.
Remarketing ads can be delivered in either or both text and image display formats. The ads can be managed from Google AdWords and are shown on third party websites visited by your target audience that accept Google advertising placements.
Google remarketing is an ideal tactic for very competitive industries and cases where the sales process is long. Executed in the right way it can be a powerful tool to improve sales conversions and raise your brand awareness.
In addition, remarketing ads can be served to people, depending on which individual pages they visited. Amazing isn’t it?
Most people who visit your homepage, and go no further, will never be interested in converting. However, those who went deeper into your site have a very good chance of converting if you can remind them about your benefits, products or services.