The Importance Of Having A Social Media Presence In 2019

We’re sure you don’t need us to tell you that you need a social media presence.  But did you know just how important it is? Convertico Media provides a full range of digital marketing services in Cyprus and around the world and one very important element is social media marketing. We are going to share some tips with you and tell you why you need to improve your social media presence this year. (And of course, we can help you to do it.)

1. Social Media is the New Telephone Customer Service

In 2019, your top focus should be on being responsive to the people who follow you. That’s your existing customers, potential customers and possible referrers or influencers. Gone are the days of posting content on social media and going about your day. You need to care about responding, interacting and even utilising user content. Companies in 2019 realise that customer service needs to be happening on social media. In fact, 32% of social media users expect a response from your brand within 30 minutes and 42% within 60 minutes

Brent Csutoras, co-owner of Search Engine Journal says “In 2019, businesses need to really take the time to understand their customers and how they interact with the brand on each social media site, and then engage with them in the right tone, with the right medium, and in their communities.”

Caring about your audience means responding quickly, accurately and in a friendly manner. Talk to us about social media management in Cyprus.

2. Social Media Shows You Are Credible

Still posting about awards you didn’t win and team members who don’t exist? At Convertico Media, our team has seen plenty of this in past years especially in the finance and crypto spaces. But now more than ever your social media marketing needs to be authentic. Digital Strategist Mae Chong says “In order to cut through the clutter, we need to tell stories that matter to people, not your brand.”

This is so important. Your social media needs to be what people want to see. Your customers want to see behind the scenes, meet your team and learn the stories behind your brand, products and customers. So, share them. You should also know your platforms. If you’re B2B then a one-minute video from your brand will get 400 to 500 % more reach on LinkedIn compared to Facebook. Potential customers want to see that you and your brand can be trusted, and your social media marketing can help you do that. If 2018 was all about scandal, security breaches and fake news then 2019 will be all about regaining the trust of users through social media.

3. It’s an Effective Way To Convert Business

If you haven’t had success with social media advertising, it could be because you haven’t had the right strategy in place. According to Kristi Kellogg, Founder & CEO of Dazzling Digital, businesses that market via Messenger earn 60-80% open rates within the first 60 minutes. Furthermore, 72% of B2C marketers reported that Facebook was their top social advertising channel. Facebook also offers good value to most advertisers. Its videos offer one of the best CPC rates available averaging just $0.18. Social media advertising is a very effective way for small and medium sized businesses to get more customers. Convertico Media can manage your social media advertising for you including strategy, posting, budgeting and advice.

Ready to improve your social media presence in 2019? Talk to Convertico Media about social media packages for your business.