Google Bans Cryptocurrency And Binary Ads, Requires Certification For Forex And CFD Ads

Mar 14

Google has just announced that it will update its Financial Services Policy in June 2018 to restrict the advertisement of Contracts for Difference, rolling spot forex and financial-spread betting. In addition, ads for the following will no longer be allowed to serve:

Binary options and synonymous products
Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets and cryptocurrency trading advice)

Ads for aggregators and affiliates for the following will no longer be allowed to serve:

Contracts for Difference
Rolling spot forex
Financial-spread betting
Binary options and synonymous products
Cryptocurrencies and related content.

Brokers offering Contracts for Difference, rolling spot forex and financial-spread betting will be required to be certified by Google before they can advertise through AdWords. Such certification will only be available in certain countries.

In order to be allowed to advertise in a given country, the brokers will need to:

Be licensed by the relevant financial services authority in the country or countries they are targeting
Ensure their ads and landing pages comply with all AdWords policies
Comply with relevant legal requirements, including those related to complex speculative financial products

Google is preparing an application form for brokers that wish to advertise. Certification with Google will start after the publication of the document later in March 2018.

Brokers looking for more information related to this topic, as well as ways to advertise with Google should contact Convertico Media, a leading Google Premier Partner dedicated to helping its clients grow.

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