Electronic Commerce or eCommerce is the buying and selling of products or services online, in this case through your website.
Many of our clients ask us… “Hey Convertico Media, do eCommerce sites really work and what are the benefits?” Well the short answer is yes they do work and if you get it right they can yield a whole host of benefits.
Here are a few benefits associated with having an eCommerce site.
- Convenience & Easiness– Over 60% of people around the world buy online and that figure is growing rapidly. Why? Because it’s easy and convenient. Get your e-commerce site right and clients will be happy to purchase online.
- Increased Search Engine Visibility – A good online shop drives web traffic which is great for your website optimisation. The more customers who shop online at your site the better it will perform.
- Decreasing Costs – With a good e-commerce business you can automate your inventory to save operational costs and most importantly your time. You also require a lot less funding than if you were to open a physical shop where you need to pay rent, utilities and staffing costs.
- Study Your Consumers’ Buying Habits– The awesome thing about having an online shop is that you can easily monitor consumer spending. This means that you can tailor future offers and supplies to fit the demand which equals more productivity and more profit.
- Global Sales– With an eCommerce store you can attract and retain clients from all over the world. Now it doesn’t matter where you are based, you just need a great online store and options for global shipping.
- 24*7/365 Service – With an e-shop you don’t need to be physically sitting at your computer to make a sale which means you are open every hour of every day. Your online cash register can be busy ringing while you are sleeping… nice right?
- It’s Scalable – An eCommerce site is totally scalable because at the click of a mouse you can add or remove stock according to your business needs. Many e-commerce stores do not keep physical stock and simply drop ship to order… the options are endless.
These are just a few benefits of an eCommerce site and with Convertico Media it’s easier than ever to achieve.
Talk to our team now for more information.
