Website Performance – How Does Your Brand Measure Up?

Website Performance – How Does Your Brand Measure Up?

When it comes to attracting new customers online, the structure and design of your website is critical.  Of course, your site’s appearance (branding, colours and look) are important but its functionality will win or lose you business. Convertico Media Cyprus is renowned for its innovative custom build websites. In fact, bespoke web design and development in Cyprus and around the world is what we do best. So, with that in mind, our team has some best web design practices to share with you.

Consumers And Your Website

There’s plenty of choice for consumers in 2019. With 1,805,260,010 (over 1.8 billion) websites active at the time of writing, it would be naive to think that your brand is the only one offering a particular product or service. Now consider this. A visitor takes 0.05 seconds to get a first impression of your website. This means, if your website design or look isn’t forming a good impression, visitors will leave fast and find another company.

Bad UX Design

Our Web design and development agency has seen the good, the bad and the ugly when it comes to UX Design. User experience (UX) in website terms, is the process of creating something meaningful and relevant for users. So, we’re talking branding, design, usability, and function. 86% of visitors will start looking for information about your services when they land on your site. If they cannot find it because your menus are complicated, your pages slow loading or your navigation is inaccurate, they will go elsewhere. Bad UX design is bad for business. In fact, just by looking at the website design, 75% of visitors form opinions on the trustworthiness of a company. Not paying attention to UX can severely affect your profits and the credibility of your company.

Page Speed

We are living in a time when waiting infuriates us. We don’t want to wait in queues, on hold on the phone or for web pages to load. Over 50% of us won’t even wait two seconds for website content to pop up and 79% of online shoppers say they won’t return to a slow website!  The speed of your website affects user experience, search rankings, sales and conversions. It also affects how people perceive your brand as fast websites are seen as professional, safe and reliable. We relate speed to efficiency, trust and confidence. A slow site alternatively is unsafe, untrustworthy and unprofessional. Do you want that first impression for your brand?

You don’t get a second chance when it comes to user experience. 80% of unhappy visitors will not return.

Site Information

Your visitors are not hitting your site to play a game of “find the information.” We already discussed visitor impatience so relate this to a user’s need to find what they want quickly. Your website should clearly lay out its pages so that visitors can find what they’re looking for. For example, under services, clearly display your services and prices if applicable. Don’t make your visitors hunt for information because trust us, they won’t! There are two basic factors involved in a positive user experience:

  • Give visitors what they’re looking for.
  • Give it to them fast.

Site Content

The content or copy on your site needs to be excellent. It is not only the voice of your brand but also your only way of conveying information and persuading visitors to buy from you or take the next action. In marketing terms, content marketing generates over three times as many leads as outbound marketing and costs 62% less. But of course, that’s only if you do it right! Here are some basic site content principles that your web design company should know:

  • Your content should be clear and easily understood. You will not impress readers with big words or complex terminology.
  • You should be using keywords for your sector and brand to help you attract the right clicks. Your keywords should not be stuffed but instead 1-2% of each page including headings and sub headings.
  • You need to have a blog to allow you to share fresh content. This is not only interesting for visitors but also pleasing for search engines.
  • Your menus should be clear and the descriptions matching each page’s content.

Convertico Media is the leading source of great web design and development in Cyprus. Using cutting edge tools, our experienced team have crafted thousands of unique and eye-catching websites for every kind of business. Talk to us now about your website design, content and performance.