Google has just announced that it will update its Financial Services Policy in June 2018 to restrict the advertisement of Contracts for Difference, rolling spot forex and financial-spread betting. In addition, ads for the following will no longer be allowed...
March 14, 2018 Read More
When it comes to optimizing an AdWords account, what you first need to do is to take control of ad serving. Taking control of ad serving is a crucial aspect of the optimization process which will allow you to know...
August 12, 2016 Read More
According to a Google/Ipsos study, at least 6 in 10 internet users in United States, will start shopping online on one device but continue or finish on a different one. Google has recently introduced three new reports on cross-device activity...
July 29, 2016 Read More
Google’s display network is massive, encompassing more than 4 billion daily page views, 700 million monthly users, and reaching more than 80% of the online audience. Yet, with all this inventory, many marketeers fail with display marketing, often because they...
July 14, 2016 Read More
Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and ad rank in the ad auction process. If your competitors have a...
July 5, 2016 Read More
Remarketing is a smart form of advertising which allows you to connect with people who have previously visited your website but did not proceed to a desired action such as a registration, a purchase or an enquiry. It allows you...
June 30, 2016 Read More
Did you know these stats about Google searches? 20% of the searches on Google have not been conducted in the past three months. 55% of the searches on Google are three words or longer. When users search for longer phrases,...
June 24, 2016 Read More
Once your AdWords campaigns are up and running it is very important to keep regular track of the data supplied on how the ads are performing. Analyzing these statistics will enable you to optimize your campaigns and boost performance. 1. ...
June 11, 2016 Read More
Ad copy testing is one of the easiest ways to improve your account’s performance. Here are the simple steps to testing ads: Write a new ad in an ad group Wait! Measure results Keep the winner ad copy and delete...
June 2, 2016 Read More
