Control Ad Serving

Google AdWords

When it comes to optimizing an AdWords account, what you first need to do is to take control of ad serving. Taking  control of ad serving is a crucial aspect of the optimization process which will allow you to know...

Google announces new cross-device attribution reports

New cross-device attribution reports

According to a Google/Ipsos study, at least 6 in 10 internet users in United States, will start shopping online on one device but continue or finish on a different one. Google has recently introduced three new reports on cross-device activity...

Testing Google Display Ads

Google Display Network

Google’s display network is massive, encompassing more than 4 billion daily page views, 700 million monthly users, and reaching more than 80% of the online audience. Yet, with all this inventory, many marketeers fail with display marketing, often because they...

Convertico Media Receives Premier Google Partner Status

Google Premier Partner

Google has recently announced an update to the way it demonstrates expertise in particular areas of its certified partner agencies, in order to allow prospective clients find ideal partner agencies that are aligned with their immediate goals. Google has also...

The Importance of Quality Score in Google...

Quality Score Adwords

Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and ad rank in the ad auction process. If your competitors have a...

The Power of Remarketing

Remarketing

Remarketing is a smart form of advertising which allows you to connect with people who have previously visited your website but did not proceed to a desired action such as a registration, a purchase or an enquiry. It allows you...

Long Tail Keywords

Long Tail Keywords

Did you know these stats about Google searches? 20% of the searches on Google have not been conducted in the past three months. 55% of the searches on Google are three words or longer. When users search for longer phrases,...

Measuring Branding Success

Measure Branding Success

Are your branding campaigns effective? Are they wasting money? Is it possible for a campaign to have fifty thousand impressions, absolutely no clicks and yet be successful? It all depends on what you are measuring. If you are only measuring...

Best Practices for Websites

Web design cyprus

Successful websites are the result of hard work which follows a set of standardized best practices. Successful websites are well designed, consider usability, are search engine friendly and optimized for conversion. Successful websites are well designed and look professional People...

Google AdWords Statistics & Conversions

Google AdWords

Once your AdWords campaigns are up and running it is very important to keep regular track of the data supplied on how the ads are performing. Analyzing these statistics will enable you to optimize your campaigns and boost performance. 1.    ...