Once your AdWords campaigns are up and running it is very important to keep regular track of the data supplied on how the ads are performing. Analyzing these statistics will enable you to optimize your campaigns and boost performance.<\/p>\n
The following indicators allow you to analyze the performance of campaigns, ad groups and keywords.<\/p>\n
Clicks:<\/strong>\u00a0Number of clicks on the ad leading users to the website<\/p>\n Impressions:<\/strong>\u00a0How often the ad is shown on a search results page<\/p>\n Click-through rate (CTR):<\/strong>\u00a0Number of clicks the ad receives divided by the number of times the ad is shown (impressions). The CTR depends on the ad\u2019s position, as well as the overall effectiveness of the ad. The more relevant the ad is to a user\u2019s search, the higher the ad\u2019s CTR will be.<\/p>\n Average cost-per-click (CPC):<\/strong>\u00a0Total cost of clicks divided by total number of clicks. This indicates the average amount that\u2019s been charged for a click on the ad. The average CPC cannot exceed the Max CPC<\/p>\n Max CPC:<\/strong>\u00a0The maximum amount you are willing to pay for a click on the ad<\/p>\n Cost:<\/strong>\u00a0Total of all actual CPCs<\/p>\n Average Position:<\/strong>\u00a0Average rank achieved by your ad on the Google search results pages. For example, a position of 2.3 means that on average the ad is displayed either in the second or third position.<\/p>\n Top tip: Consider the time period over which you analyze campaign statistics. Always choose a period that is long enough to be representative of the activity you want to measure.<\/em><\/p>\n <\/p>\n A conversion is an action that takes place on your website which you consider to be valuable. It could be the completion of a form, the downloading of a file, or a sale in the case of an ecommerce site.<\/p>\n To find out which campaign and keywords resulted in a conversion on your website you need to set up Conversion Tracking. You can set up several instances of Conversion Tracking to track several types of action on your website.<\/p>\n <\/p>\n Once Conversion Tracking has been set up, new statistical indicators will be available in the AdWords account. They add a profitability dimension to reporting and allow you to optimize campaigns even further.<\/p>\n Conversion:<\/strong>\u00a0The number of conversions achieved on your client\u2019s website following a click on the ad.<\/p>\n Conversion rate:<\/strong>\u00a0Number of conversions divided by the number of clicks on the ad.<\/p>\n Cost per conversion:<\/strong>\u00a0Number of conversions achieved divided by the cost of the campaign. This one tells you how much it costs to achieve a conversion with this campaign.<\/p>\n","protected":false},"excerpt":{"rendered":" Once your AdWords campaigns are up and running it is very important to keep regular track of the data supplied on how the ads are performing. Analyzing these statistics will enable you to optimize your campaigns and boost performance.<\/p>\n","protected":false},"author":1,"featured_media":181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,9],"tags":[],"class_list":["post-89","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","category-ppc-campaigns"],"_links":{"self":[{"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/posts\/89","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":2,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/posts\/89\/revisions"}],"predecessor-version":[{"id":245,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/posts\/89\/revisions\/245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/media\/181"}],"wp:attachment":[{"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/media?parent=89"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/categories?post=89"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/tags?post=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}2.\u00a0\u00a0\u00a0\u00a0 Setting Up Conversion Tracking<\/h3>\n
3.\u00a0\u00a0\u00a0\u00a0 Profitability Indicators<\/h3>\n