{"id":164,"date":"2019-05-07T14:17:02","date_gmt":"2019-05-07T12:17:02","guid":{"rendered":"https:\/\/converticomedia.com\/news-insights\/?p=164"},"modified":"2023-11-24T15:21:10","modified_gmt":"2023-11-24T13:21:10","slug":"understanding-branding-identity-logo-design","status":"publish","type":"post","link":"https:\/\/converticomedia.com\/news-insights\/branding\/understanding-branding-identity-logo-design\/","title":{"rendered":"Understanding Branding, Identity &#038; Logo Design"},"content":{"rendered":"<p>As a leading\u00a0<a href=\"https:\/\/converticomedia.com\/\" target=\"_blank\" rel=\"noopener\">digital marketing agency in Cyprus<\/a>, we love seeing our clients excited over branding. In fact, our boardroom has unveiled thousands of shiny new websites, style guides and logos to customers in Cyprus and around the world. But do you know the difference between branding, identity and logo design?\u00a0 In this article we are going to explain the differences and why each element is so important to the success of your business.<\/p>\n<p><strong>Defining the elements<\/strong><\/p>\n<p>First, let\u2019s loosely define each element:<\/p>\n<p><strong>Brand = Your corporate image and how others perceive it<\/strong><\/p>\n<p><strong>Identity = The visual aspects that form part of your overall brand.<\/strong><\/p>\n<p><strong>Logo = Easily identifies the business via the use of a mark or icon<\/strong><\/p>\n<p>So, to be clear, a logo is not your brand, your identity is not your logo and your brand is not necessarily what you say it is.<\/p>\n<p><strong>What is Branding?<\/strong><\/p>\n<p><strong>\u201cYour brand is what other people say about you when you\u2019re not in the room.\u201d Jeff Bezos \u2013 founder of Amazon.com.<\/strong><\/p>\n<p>Many people believe a brand is some colours, fonts, a logo and a slogan but it\u2019s far more complicated than that. Here are some more branding elements to consider:<\/p>\n<ul>\n<li><strong>Social media<\/strong>\u2013 how you consistently communicate on your channels<\/li>\n<li><strong>Content<\/strong>\u2013 your TOV (tone of voice) and how your brand sounds<\/li>\n<li><strong>Your responses<\/strong>\u2013 how do you answer emails from clients? How does everyone else in your organisation answer emails from clients?<\/li>\n<li><strong>Your reputation<\/strong>\u2013 what people say about you on social media, forums and review sites<\/li>\n<li><strong>Your physical presence\u00a0<\/strong>\u2013 how you appear in magazines, television, radio or expos<\/li>\n<li><strong>Your ethos<\/strong>\u2013 eg what do you believe in, charities you support and your community endeavours.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/converticomedia.com\/contact\">Talk to Convertico Media<\/a>\u00a0now about creating and protecting your brand starting with a brand style guide book created by our team. A guide book can be easily shared with your entire organisation, agencies and partners to ensure streamlined and consistent brand communication.<\/p>\n<p><strong>What Is Identity Design?<\/strong><\/p>\n<p>One major element of your corporate image is your identity. Identity design involves a set of guidelines that make up your identity and show how it should be applied on a variety of mediums. For example:<\/p>\n<ul>\n<li>Approved colour palettes (major and minor colours)<\/li>\n<li>Your Logo (The symbol of the entire identity &amp; brand)<\/li>\n<li>Products &amp; Packaging<\/li>\n<li>Stationery such as letterheads and envelopes<\/li>\n<li>Marketing materials like flyers, brochures and books<\/li>\n<li>Apparel design like tshirts or coats<\/li>\n<li>Signage perhaps for your building or vehicles<\/li>\n<li>Other communication methods like audio, touch or smell<\/li>\n<\/ul>\n<p>We cannot emphasise this enough \u2013 get your guidelines created by professional designers. Failure to do this can lead to poor brand identity, confusion and a loss of potential customers later.\u00a0<a href=\"https:\/\/converticomedia.com\/contact\">Speak to Convertico Media<\/a>\u00a0about brand identity.<\/p>\n<p><strong>What Is A Logo?<\/strong><\/p>\n<p>This is the easy one, right? But what is a logo really? It\u2019s simple. A logo is for identification.<\/p>\n<p>A logo not only identifies your company, it creates brand recognition, loyalty and even prompts action. Let\u2019s look at the most famous logos of all time and what they make you think of.<\/p>\n<p><strong>McDonalds-<\/strong>\u00a0those golden arches have promoted many motorists to take the next exit and order a tasty burger.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-232\" src=\"https:\/\/converticomedia.com\/news-insights\/wp-content\/uploads\/2019\/05\/mcdonalds-300x200.png\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/converticomedia.com\/news-insights\/wp-content\/uploads\/2019\/05\/mcdonalds-300x200.png 300w, https:\/\/converticomedia.com\/news-insights\/wp-content\/uploads\/2019\/05\/mcdonalds-768x512.png 768w, https:\/\/converticomedia.com\/news-insights\/wp-content\/uploads\/2019\/05\/mcdonalds.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n<p><strong>Nike<\/strong>\u00a0\u2013 that simple tick says \u201cJust Do It\u201d. It says athletes, sport, trainers and let\u2019s get that lazy butt off the couch and do some exercise.<\/p>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-231\" src=\"https:\/\/converticomedia.com\/news-insights\/wp-content\/uploads\/2019\/05\/nike-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/converticomedia.com\/news-insights\/wp-content\/uploads\/2019\/05\/nike-300x169.png 300w, https:\/\/converticomedia.com\/news-insights\/wp-content\/uploads\/2019\/05\/nike.png 654w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n<p><strong>Walt Disney<\/strong>\u2013 that fairytale castle says magic, fun and childhood. Everything the movies and the park itself aims to create.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-233\" src=\"https:\/\/converticomedia.com\/news-insights\/wp-content\/uploads\/2019\/05\/waltdisney-300x208.png\" alt=\"\" width=\"300\" height=\"208\" srcset=\"https:\/\/converticomedia.com\/news-insights\/wp-content\/uploads\/2019\/05\/waltdisney-300x208.png 300w, https:\/\/converticomedia.com\/news-insights\/wp-content\/uploads\/2019\/05\/waltdisney.png 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n<p><a href=\"https:\/\/converticomedia.com\/contact\">Talk to Convertico Media<\/a>\u00a0about creating an expert logo for you brand.<\/p>\n<p>A logo identifies your company or product via the use of a mark, flag, symbol or signature.\u00a0<strong>Importantly, logos are there to identity, not to explain<\/strong>. So, when clients want all their initials in a logo, their story or something very clever or hidden, they may have missed the point. A logo should be simple, clear and easily identifiable.<\/p>\n<p>Convertico Media are leaders in digital marketing, web design and branding in Cyprus and around the world.\u00a0<a href=\"https:\/\/converticomedia.com\/contact\">Get a no obligation quotation<\/a>\u00a0from our team now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a leading\u00a0digital marketing agency in Cyprus, we love seeing our clients excited over branding. In fact, our boardroom has unveiled thousands of shiny new websites, style guides and logos to customers in Cyprus and around the world.<\/p>\n","protected":false},"author":1,"featured_media":190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5],"tags":[],"class_list":["post-164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-creative-design"],"_links":{"self":[{"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/posts\/164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/comments?post=164"}],"version-history":[{"count":4,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/posts\/164\/revisions"}],"predecessor-version":[{"id":234,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/posts\/164\/revisions\/234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/media\/190"}],"wp:attachment":[{"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/media?parent=164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/categories?post=164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/tags?post=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}