{"id":152,"date":"2019-02-15T14:12:24","date_gmt":"2019-02-15T12:12:24","guid":{"rendered":"https:\/\/converticomedia.com\/news-insights\/?p=152"},"modified":"2023-11-24T15:07:34","modified_gmt":"2023-11-24T13:07:34","slug":"website-performance-how-does-your-brand-measure-up","status":"publish","type":"post","link":"https:\/\/converticomedia.com\/news-insights\/web-design\/website-performance-how-does-your-brand-measure-up\/","title":{"rendered":"Website Performance \u2013 How Does Your Brand Measure Up?"},"content":{"rendered":"

When it comes to attracting new customers online, the structure and design of your website is critical. \u00a0Of course, your site\u2019s appearance (branding, colours and look) are important but its functionality will win or lose you business. Convertico Media Cyprus is renowned for its innovative custom build websites. In fact, bespoke\u00a0web design<\/a>\u00a0and development in Cyprus and around the world is what we do best. So, with that in mind, our team has some best web design practices to share with you.<\/p>\n

Consumers And Your Website<\/h4>\n

There\u2019s plenty of choice for consumers in 2019. With 1,805,260,010 (over 1.8 billion) websites active at the time of writing, it would be naive to think that your brand is the only one offering a particular product or service. Now consider this. A visitor takes 0.05 seconds to get a first impression of your website. This means, if your website design or look isn\u2019t forming a good impression, visitors will leave fast and find another company.<\/p>\n

Bad UX Design<\/h4>\n

Our Web design and development agency has seen the good, the bad and the ugly when it comes to UX Design. User experience (UX) in website terms, is the process of creating something meaningful and relevant for users. So, we\u2019re talking branding, design, usability, and function. 86% of visitors will start looking for information about your services when they land on your site. If they cannot find it because your menus are complicated, your pages slow loading or your navigation is inaccurate, they will go elsewhere. Bad UX design is bad for business. In fact, just by looking at the website design, 75% of visitors form opinions on the trustworthiness of a company.\u00a0Not paying attention to UX can severely affect your profits and the credibility of your company.<\/strong><\/p>\n

Page Speed<\/h4>\n

We are living in a time when waiting infuriates us. We don\u2019t want to wait in queues, on hold on the phone or for web pages to load.\u00a0Over<\/strong>\u00a050% of us won\u2019t even wait two seconds for website content to pop up and 79% of online shoppers say they won\u2019t return to a slow website!<\/strong>\u00a0 The speed of your website affects user experience, search rankings, sales and conversions. It also affects how people perceive your brand as fast websites are seen as professional, safe and reliable. We relate speed to efficiency, trust and confidence. A slow site alternatively is unsafe, untrustworthy and unprofessional. Do you want that first impression for your brand?<\/p>\n

You don\u2019t get a second chance when it comes to user experience. 80% of unhappy visitors will not return.<\/strong><\/p>\n

Site Information<\/h4>\n

Your visitors are not hitting your site to play a game of \u201cfind the information.\u201d We already discussed visitor impatience so relate this to a user\u2019s need to find what they want quickly. Your website should clearly lay out its pages so that visitors can find what they\u2019re looking for. For example, under services, clearly display your services and prices if applicable. Don\u2019t make your visitors hunt for information because trust us, they won\u2019t! There are two basic factors involved in a positive user experience:<\/p>\n