{"id":113,"date":"2016-07-29T12:37:07","date_gmt":"2016-07-29T10:37:07","guid":{"rendered":"https:\/\/converticomedia.com\/news-insights\/?p=113"},"modified":"2023-11-24T16:15:55","modified_gmt":"2023-11-24T14:15:55","slug":"google-announces-new-cross-device-attribution-reports","status":"publish","type":"post","link":"https:\/\/converticomedia.com\/news-insights\/ppc-campaigns\/google-announces-new-cross-device-attribution-reports\/","title":{"rendered":"Google Announces New Cross-Device Attribution Reports"},"content":{"rendered":"<p>According to a Google\/Ipsos study, at least 6 in 10 internet users in United States, will start shopping online on one device but continue or finish on a different one.<\/p>\n<p>Google has recently introduced three new reports on cross-device activity which have been designed in order to allow marketers track cross-device conversion paths.<\/p>\n<p>The new cross-device activity reports:<\/p>\n<ul>\n<li>Devices: an overview of the\u00a0cross-device activity in your account.<\/li>\n<li>Assisting Devices: shows\u00a0assist levels \u00a0and values by each\u00a0device type \u2014 mobile, tablet, desktop.<\/li>\n<li>Device Paths: the top conversion paths for visitors that used more than one device before converting.<\/li>\n<\/ul>\n<p>Furthermore, Google has also released new search benchmarks in the United States, Japan, Germany and Great Britain that show the influence of cross-device activity across the full search conversion path.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a Google\/Ipsos study, at least 6 in 10 internet users in United States, will start shopping online on one device but continue or finish on a different one. Google has recently introduced three new reports on cross-device activity which have been designed in order to allow marketers track cross-device conversion paths.<\/p>\n","protected":false},"author":1,"featured_media":181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-campaigns"],"_links":{"self":[{"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/posts\/113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/comments?post=113"}],"version-history":[{"count":2,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/posts\/113\/revisions"}],"predecessor-version":[{"id":253,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/posts\/113\/revisions\/253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/media\/181"}],"wp:attachment":[{"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/media?parent=113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/categories?post=113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/tags?post=113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}