{"id":104,"date":"2016-07-05T12:35:14","date_gmt":"2016-07-05T10:35:14","guid":{"rendered":"https:\/\/converticomedia.com\/news-insights\/?p=104"},"modified":"2023-11-24T16:15:10","modified_gmt":"2023-11-24T14:15:10","slug":"the-importance-of-quality-score-in-google-adwords","status":"publish","type":"post","link":"https:\/\/converticomedia.com\/news-insights\/ppc-campaigns\/the-importance-of-quality-score-in-google-adwords\/","title":{"rendered":"The Importance Of Quality Score In Google AdWords"},"content":{"rendered":"<p><b>Quality Score<\/b>\u00a0is\u00a0<b>Google\u2019s<\/b>\u00a0rating of the\u00a0<strong>quality\u00a0<\/strong>and\u00a0<strong>relevance<\/strong>\u00a0of both your keywords and\u00a0<a href=\"https:\/\/converticomedia.com\/services\/ppc-campaigns\" target=\"_blank\" rel=\"noopener\">PPC\u00a0<\/a>ads. It is used to determine your cost per click (CPC) and ad rank in the ad auction process.<\/p>\n<p>If your competitors have a much higher quality score than yours, then you are definitely overpaying for each click.<\/p>\n<p>Google determines what position to place an ad in the search results based on a simple formula called\u00a0<strong>AdRank.\u00a0<\/strong>The formula is the following:<\/p>\n<p>AdRank = Quality Score x Bid<\/p>\n<p><strong>Let\u2019s see an example:<\/strong><\/p>\n<p>Suppose that your quality score is 3 and your bid is \u20ac2, therefore your ad rank is 6 (3 x 2 = 6). \u00a0 Now, suppose your competitor has a quality score of 10, and they are bidding \u20ac1, therefore their ad rank is a 10 (10 x 1 = 10).<\/p>\n<p><strong>The result?<\/strong><\/p>\n<p>Your competitor\u2019s ad will be receive a higher position than yours and in addition you will be paying two times what your competitor pays for every click received.<br \/>\nIt is also worth mentioning, that quality score determines much more than just ad rank. It also determines if a lot of features will actually work inside your Google AdWords account.<\/p>\n<p>If you are looking for ways to optimize your PPC campaigns in terms of effectiveness, costs and ROI,\u00a0<a href=\"https:\/\/converticomedia.com\/contact\">get in touch<\/a>\u00a0with the online marketing experts at Convertico Media.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quality Score\u00a0is\u00a0Google\u2019s\u00a0rating of the\u00a0quality\u00a0and\u00a0relevance\u00a0of both your keywords and\u00a0PPC\u00a0ads. It is used to determine your cost per click (CPC) and ad rank in the ad auction process. If your competitors have a much higher quality score than yours, then you are definitely overpaying for each click.<\/p>\n","protected":false},"author":1,"featured_media":181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-campaigns"],"_links":{"self":[{"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/posts\/104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/comments?post=104"}],"version-history":[{"count":2,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/posts\/104\/revisions"}],"predecessor-version":[{"id":249,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/posts\/104\/revisions\/249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/media\/181"}],"wp:attachment":[{"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/media?parent=104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/categories?post=104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/converticomedia.com\/news-insights\/wp-json\/wp\/v2\/tags?post=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}